Rathodics

Call it Rathodics, Rathodology, Rathod-gineering, or Rathodistry; chances are high that you will find lot of useless things on this blog. Nevertheless, I thank you for visiting my blogsite, and hope you spend sometime reading the blogs and commenting on them. Further, you can visit me at http://www.unm.edu/~srathod

Monday, October 11, 2004

Nike

Phil Knight, a Stanford MBA and middle-distance runner at the University of Oregon, imported inexpensive, well-made Japanese shoes, and sold them directly to runners at tracks meets in his spare time; thus was born Nike. Bill Bowerman, the University of Oregan coach, formed a partnership with Knight starting with $500, and formed Blue Ribbon Sports (BRS) in 1964, which would evolve into Nike.

Nike is named after the Greek goddess of victory.

Check out Phil Knight on Nike and sweatshops in "The Big One", a documentary by Michael Moore.

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